Utah Jazz Team Up With Stanley in Multi-Year Agreement
- 02 Feb 2024
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Utah Jazz Team Up With Stanley in Multi-Year Agreement
Deal marks Stanley’s first-ever professional sports partnership
SALT LAKE CITY (January 31, 2024) – Today, the Utah Jazz announced a multi-year agreement with Stanley, the innovative food and drinkware company, that marks the internet-favorite brand’s first-ever collaboration with a professional sports franchise. The partnership will bring Jazz fans access to exclusive co-branded Stanley products and further both brands’ commitment to sustainability through unique activations.
The 110-year-old Stanley brand has long been an essential part of workdays, road trips, workouts, everyday use, and has become a cultural icon with its hydration products in vibrant colors. This surge in popularity is attributed largely to tastemakers and consumers who use Stanley drinkware as their all-day hydration accessories.
“We are incredibly excited to announce this multi-year partnership with Stanley, a brand deeply rooted in innovation and with a strong tie to the heart of Utah,” says Chris Barney, chief commercial officer, Utah Jazz. “Teaming up with Stanley was an obvious choice. This partnership will create lasting impact and value for devoted Jazz fans and local communities as we introduce exclusive merchandise, engaging content, and impactful sustainability initiatives through our collaboration.”
To kick things off, the Jazz and Stanley are releasing a limited number of Utah Jazz x Stanley Quencher H2.0 FlowState Tumblers and IceFlow Flip Straw Tumblers that will be available for purchase exclusively at the Utah Jazz Team Store inside Delta Center beginning on Stanley Sponsor Night, Sunday, Feb. 4 during the Jazz game against the Milwaukee Bucks. Ticketed fans can purchase the limited-edition Utah Jazz branded 40oz Stanley Quencher in Black or Frost, and the 30oz IceFlow Tumbler in Polar. That evening only, fans can take their newly purchased Stanley to a designated free customization station inside Delta Center where they can create a one-of-a-kind keepsake.
In addition to the limited product release on Feb. 4, a “Stanley Giveaway” will occur during seven Utah Jazz home games through the remainder of this season. At these games, one lucky row of fans inside Delta Center will be gifted Stanley products.
In collective support of the community, for every steal that Utah Jazz players achieve in each game throughout the 2023-24 NBA season, the Utah Jazz and Stanley, through the Stanley Stainless Steals activation, will each donate $19.13 – an amount chosen to honor Stanley’s founding year – to the Wasatch Community Gardens, a local non-profit that supports the Salt Lake community by empowering them to grow and eat nutritious foods.
“An exciting part of our partnership with the Jazz is that two teams with very rich, storied legacies are coming together to delight – and hydrate – the best fans in the NBA,” said Matt Navarro, senior vice president, global commerce, Stanley. “Together, we’ll create memorable moments for Jazz and Stanley fans. When fans choose Stanley products, they are sparing our landfills from waste and cutting down on single-use plastics. We are thrilled to team up with the Jazz to help create a more sustainable game day experience.”
Fans who are interested in purchasing the first-ever limited-release Utah Jazz x Stanley Quencher and IceFlow Tumbler are encouraged to purchase tickets to the Utah Jazz game on Feb. 4, when Stanley will be recognized as the Sponsor of the Night.
Individuals or groups interested in reserving private space or clubs or in purchasing tickets can visit www.utahjazz.com or call or text the ticketing office at 801-355-DUNK.