Utah Jazz and Black Desert Resort Form Official Partnership
- 18 Oct 2023
- All News
Prominent Utah sports organizations join forces to expand opportunities for athletes and fans
St. George, Utah (October 18, 2023) – Two of Utah’s largest professional sports organizations – the Utah Jazz and the award-winning Black Desert Resort – are bringing together the National Basketball Association (NBA), Ladies Professional Golf Association (LPGA) and Professional Golf Association (PGA) across a unique alliance that will expand opportunities for athletes, fans, and Utah residents.
“Black Desert Resort, like Delta Center, is a premier destination in Utah for visitors and locals who are seeking top-tier sport and entertainment,” said Chris Barney, chief commercial officer of the Utah Jazz. “We are thrilled to collaborate with Black Desert Resort to highlight the beauty and appeal of southern Utah across our multiple platforms while enhancing the experience for fans at Utah Jazz home games with access to the new Black Desert Club space.”
“We found that combining the world of professional basketball and professional golf is an unusually good fit for fans of both sports,” said Patrick Manning, managing partner of Black Desert Resort. “Our shared mission is to elevate the sports and entertainment experience, whether you are a fan or a visitor. Guests of both venues will be seeing a lot of Black Desert Resort at Delta Center and a lot more of the Jazz at Black Desert Resort.”
With a shared vision of innovating Utah’s professional sports landscape both organizations will integrate co-branding initiatives through logos, trademarks, and equal utilization of facilities. The partnership will allow the Utah Jazz and Black Desert Resort to engage new and existing fans, offering unparalleled experiences through exclusive benefits, private lounges, cohesive content, and special packages.
The venture includes the rebranding of the LGCY Club at Delta Center to the Black Desert Club starting with the first regular season game on Oct. 25. The arena club, which welcomed 163,000 visitors over the past year, will feature signature landscape pictures and branding that is representative of Black Desert Resort’s unique landscape in southern Utah.
Fans attending Jazz games will notice other prominent Black Desert Resort branding throughout Delta Center, including digital signage and logos. Additional plans are underway to elevate the Utah Jazz experience at Black Desert Resort, with details to be shared in the coming weeks.
About the Utah Jazz
Founded as the 18th member of the National Basketball Association (NBA) in 1974, and located in Salt Lake City since 1979, the Utah Jazz are committed to excellence as a team and in the community. On the court, the Jazz are the second-winningest team in the NBA over the last 30 years, having won nine division titles and two Western Conference championships along with 17 seasons of 50-plus wins, and are supported by one of the most passionate fan bases in all of sports. The Utah Jazz also operate the Junior Jazz program, the largest and longest-running youth basketball league in the NBA, featuring more than 60,000 players and an additional 13,000 volunteers who take part annually across six states. For more information on the Utah Jazz, an entity of Smith Entertainment Group, visit www.utahjazz.com.
About Black Desert Resort
Developed by Reef Capital Partners, Black Desert Resort is a premier destination offering an array of attractions, including over 3,000 hotel rooms and residences, an extensive trail network through ancient lava flows, a waterpark, a wellness spa, abundant retail and dining options. The resort features a remarkable 19-hole golf course designed by Tom Weiskopf, a 36-hole illuminated putting course and a lakeside amphitheater. For more information, please visit blackdesertresort.com.