Utah Jazz Private Label Brand CounterPoint Launches Capsule Collection during Hawai’i Training Camp
- 10 Oct 2023
- All News
Utah Jazz Private Label Brand CounterPoint Launches Capsule Collection during Hawai’i Training Camp. Available now for pre-sale, the collection is a design collaboration with Hawai’ian artist Sifa Heimuli and named “hō’ike i ke aloha” or “show love”
A portion of proceeds from sales of the collection will be donated to the Maui Strong Fund.
SALT LAKE CITY (October 4, 2023) – CounterPoint, the private label apparel and lifestyle brand from the Utah Jazz, today launched its presale of “hō’ike i ke aloha” (meaning “show love”), a capsule collection designed to celebrate the Utah Jazz training camp taking place on the Hawai’ian island of Oahu, where the Jazz face off against the Los Angeles Clippers on Oct. 8 to open the 2023-24 pre-season schedule.
CounterPoint Creative Director Calyann Barnett collaborated with Hawai’ian native artist Sifa Heimuli on the collection to incorporate design elements that capture the essence of island heritage, including the Island Note featured on the hoodie, by designing the mountains behind the palm trees to depict Diamond Head, a recognizable summit near Waikiki Beach. Various motifs and floral patterns adorn pieces in the collection to represent the tropics, the ocean, and various flowers native to the state of Hawai’i, as well as the islands of Oahu and Maui. The tagline “From the Mountains to the Ocean,” which adorns the “Aloha Tee,” was inspired by John Cruz’s popular song, “Island Style.”
The limited-time collection contains seven styles:
Aloha Tee ($65) — Black graphic T-shirt with the Hawai’ian Utah Jazz Training Camp pink hibiscus logo on the front chest and the theme “From The Mountains to the Ocean with Aloha” on the back
Island Hoodie ($90) — Black graphic short-sleeved hoodie with a gradient Island Utah Jazz logo on the front chest and the Island Note and CounterPoint wordmark logo hit on the back
Island Shorts ($75): Black graphic shorts with the gradient Jazz Note and CounterPoint logo on the right hip, a gradient Hawai’i print down the hip, and the Utah Jazz Training Camp pink hibiscus graphic on the the back right pocket
Island Sweats ($90) — Black sweatpants with the gradient Aloha Jazz Note and CounterPoint logo on the right hip, the gradient hō’ike i ke aloha print down the right leg, and the Utah Jazz Training Camp pink hibiscus graphic on the the back right pocket
Maui Show Love Crew ($90) — Light Pink crewneck with the gradient Utah Jazz front chest logo and back heart hō’ike i ke aloha graphic
Show Love Muscle Tee ($55) — White sleeveless t-shirt with the Aloha Jazz Note graphic on the front chest and the hō’ike i ke aloha graphic down the center of the back
Aloha Shorts ($70) — Grey shorts with the CounterPoint wordmark on the right hip, the Island Aloha script down the left hip, and the Utah Jazz Training Camp Aloha Note on the back right pocket
Sizes S-XXXL are available for purchase. The pre-sale of the collection begins on Oct. 4 exclusively at www.counterpointofficial.com. Quantities are limited.
The Utah Jazz are donating a portion of the proceeds from hō’ike i ke aloha collection sales to the Maui Strong Fund, which is providing resources to support immediate and long-term recovery needs for the people and places affected by recent, devastating Maui wildfires. The Jazz and the Clippers are also donating all proceeds from their first preseason game on Oct. 8 to the Maui Strong Fund.
About the Utah Jazz
Founded as the 18th member of the National Basketball Association (NBA) in 1974, and located in Salt Lake City since 1979, the Utah Jazz are committed to excellence as a team and in the community. On the court, the Jazz are the second-winningest team in the NBA over the last 30 years, having won nine division titles and two Western Conference championships along with 17 seasons of 50-plus wins, and are supported by one of the most passionate fan bases in all of sports. The Utah Jazz also operate the Junior Jazz program, the largest and longest-running youth basketball league in the NBA, featuring more than 60,000 players and an additional 13,000 volunteers who take part annually across six states. For more information on the Utah Jazz, an entity of Smith Entertainment Group, visit www.utahjazz.com.